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European Holidaymakers Demand Seamless Internet Connectivity - Brocade
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European Holidaymakers Demand Seamless Internet Connectivity - Brocade

July 17, 2012

By Raju Shanbhag, TMCnet Contributor


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More than half of all Europeans take at least one holiday each year. Researches show that, along with essential items of traveling, 95 percent of European holidaymakers take at least one Internet-enabled device with them. This is mainly because they are simply not prepared to "switch off" from e-mail (work or personal), online entertainment or social media sites.


And most select their holiday destinations based on the quality of coverage in that destination, says a new report from Brocade (News - Alert).

It seems the call of duty is simply irresistible when on vacation, and at home. The research stated that more than half of holidaymakers admit checking their mobile devices when they were on holiday. It seems that the majority of us have a hard time letting go, on vacation or otherwise, whether it's checking one final e-mail in the departure lounge, or making a conference call from the beach bar, the company stated in a press release.

“There is significant blurring between personal time and work time in modern society, with the consumerization of IT and BYOD (Bring Your Own Device) working policies leading many people to rely on smartphones and tablet devices around the clock, wherever they may be and whatever they may be doing," said John McHugh (News - Alert), VP and CMO at Brocade. "Our research clearly illustrates that this is causing fundamental changes in working patterns and demands on networking architectures.”



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Edited by Brooke Neuman

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